Lance Cooper


As a salesperson, sales manager, author, speaker, training designer, trainer and consultant, Lance Cooper has been helping high-activity sales professionals get better for over twenty-five years. During that time, he and his companies have trained over 30,000 salespeople and leaders within more than 300 corporations.

At the University of Tennessee, he earned two degrees, a B.S. in Engineering and a M.A. in Speech, and then coordinated multi-million dollar projects for the Atomic Energy Commission, but his early years working his way through sales in college pulled him into direct marketing as an entrepreneur.  He then met Ron Willingham, author of Integrity Selling, and for six years Lance fed his family running an independent sales training distributorship and promoting Mr. Willingham’s Integrity Selling face-to-face sales training programs.

After forming his own sales training company, Lance developed Bell Atlantic Mobile’s (now Verizon) first face-to-face sales training entitled, The Greatest Salespeople in the World ... Sell with CLASS!™ He trained their sales managers to conduct the program and its follow ups, and now thousands of salespeople and sales managers in many other companies have completed the eight-week certification.

Today, with years of coaching and training sales managers and their people, he has authored Selling BEYOND Survival: The Essential System for High-Activity Sales Professionals and several more books are in the pipeline. Lance enjoys reading the hundreds of letters and cards from graduates of his programs whose sales have increased and more importantly whose lives he has touched.


Connect ...

  1. LinkedIn

  2. Twitter/SalesActivities

  3. Twitter/LanceCooper

Blogs ...

  1. CoachSalespeople

  2. SalesManage Solutions Blog

  3. SalesActivities

Company Website ...

  1. SalesManage Solutions

  2. SalesActivities


Articles ...

  1. Ezine Articles

Address ...

  1. SalesManage Solutions LLC.

  2. 10820 Murdock Rd.

  3. Knoxville, TN  37932

Phone Number ...

  1. 865-675-2002

E-mail ...







Early morning on the farm


Author, Speaker, Trainer

President, SalesManage Solutions LLC

President, InLight Publishing

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